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The first drop: "PEACE"
Kickstarter Intent
We’re launching this Kickstarter to open the next chapter of *whothefuckisthis®* — a chapter where every supporter becomes part of the design itself.
The idea is simple but powerful:
Each backer chooses the final word of their own WHOTHEFUCKISTHIS tee.
Your word.
Your message.
Your impact.
This campaign will fund:
Custom on-demand production for every chosen word
Expansion of the WHOTHEFUCKISTHIS series into a fully personalized drop
The evolution of the brand into a collaborative, statement-driven movement
This isn’t a typical streetwear release.
It’s a collective voice — one word at a time.
Whether you choose PEACE, CHAOS, LOVE, WAR, NOW, TRUTH, or something entirely your own, your tee becomes a personal statement within the larger question:
Who the fuck is this?
If the concept speaks to you, if you want to customize the message, if you want to be part of the first generation of supporters shaping the direction of the brand — join us.
Let’s create this drop together.
One word.
One voice.
One statement.
KICKSTARTER LAUNCHING SOON
Brand Intent
whothefuckisthis was created to question everything—identity, presence, impact.
A brand built around a single line that refuses to be ignored.
Minimal on the surface, confrontational at its core.
We print words that hit harder than logos.
We make pieces that speak before you do.
This is not about fashion.
It’s about asking the question that everyone avoids:
Who the fuck is this?
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